The width is all about the number of different product lines the company carries.Let us take a look at a simple product mix.Four important dimensions of a product mix can be identified.It refers to the number of versions offered for each product in the product line.Variations can include size, flavor and any other distinguishing characteristic.
Many new companies start with limited width, length, depth, and high consistency of the product mix, while companies with good financial standing have wide, long, deep, and less consistency of the product mix.Apple has five product lines such as mac, software, ipad, ipod, iphone.These two elements combine to make up the store's product assortment or merchandise mix.The length refers to the total number of products in a firm's product mix strategy.There may be different variations in the product e.g., size, flavor, taste, and many other characteristics.
Depth refers to the number of variations that exist in a product line.The next one of the product mix decisions is the product mix depth.In the illustration above, the product mix shows a:Product lines are a series of similar products focused on a sector that a company creates under a single brand.Depth of a product mix pertains to the total number of variations for each product.
The first of the product mix decisions refers to the product mix width.Thus if a company has 4 product lines and 10 products in each product line, than the product mix depth is 10.The mix is considered consistent if the products in all the product lines are similar.
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Hi, my name is Freddie Kuguru and this is examples of product mix depth. Depth of a product mix basically pertains to the different variations of each product that you can have. Variations include ...
How to Improve Product Mix
Altering Mix Depth Product mix depth is the number of variants of a specific product that the company offers. For example, if a company offers three types of detergents in two sizes, the company ...
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